We install and operate the revenue function your company outgrew.
For B2B software companies between $2M and $15M ARR where revenue still runs through the founder — we replace the fragmented stack of agencies, SDR vendors, and part-time CROs with one embedded team accountable for the number.
The problem
Most companies don't have a revenue problem. They have a revenue system problem.
Pipeline is unpredictable. The founder still closes every meaningful deal. Marketing produces activity but not revenue. Sales reports are guesses dressed up as forecasts. Five vendors are involved and none of them own the outcome.
If your revenue depends on effort instead of architecture, it doesn’t matter how good your product is. You’re one bad quarter away from a crisis.
Pipeline Instability
Revenue is lumpy, forecast is fiction, and no one owns the number except the founder at the end of the quarter.
Founder Dependency
Every meaningful deal still runs through you. You're the sales team, the strategist, and the closer all at once.
Marketing-Sales Misalignment
Marketing optimizes for activity. Sales needs pipeline. Neither team speaks the other's language or shares the same goal.
Vendor Fragmentation
Five vendors, five contracts, no single owner. Activity reports pile up. Revenue accountability belongs to no one.
The Category Shift
The Revenue Engine
vs. The Vendor Stack
Most companies
The Vendor Stack
- Marketing agency optimizing for activity metrics
- SDR agency booking unqualified meetings
- Fractional CRO advising part-time
- Disconnected tools, no single source of truth
- Activity reports without revenue outcomes
Primal Trust installs
The Revenue Engine
- One integrated team accountable for revenue
- Pipeline built on validated ICP and messaging
- Embedded sales leadership and operations
- CRM architecture, dashboards, forecasting integrated
- Revenue is the only KPI that matters
We don’t plug into your stack. We replace the parts that aren’t producing revenue and operate the system end-to-end.
What We Install
The five layers of a Revenue Division.
Every Primal Trust engagement installs the same five-layer system. The depth of each layer scales with the tier of engagement.
One integrated system. Five layers. Predictable revenue.
We install, operate, and optimize every layer so your revenue engine runs consistently—and scales with you.
01
Revenue Diagnostic
Audit current funnel, validate ICP, identify revenue bottlenecks and the primary growth constraint.
02
Go-To-Market Alignment
Segmentation, buyer personas, positioning, differentiation, messaging architecture.
03
Sales Infrastructure
CRM architecture, pipeline stages, automation, dashboards, forecasting models.
04
Pipeline Generation Engine
Outbound lead generation, SDR systems, ABM, referral programs, partnership channels.
05
Revenue Operations
Pipeline reviews, forecasting, deal coaching, conversion optimization, weekly operating cadence.
OUR REVENUE ENGINE
Eight components.
One integrated system.
Every Revenue Division engagement includes these eight interconnected components, working together to build a predictable, scalable revenue function.
01
Fractional CSO Leadership
Executive sales leadership that drives strategy, accountability, and predictable revenue growth without hiring a full-time CSO.
02
Managed SDR Engine
A dedicated outbound team that consistently generates qualified meetings and builds a predictable sales pipeline.
03
Pipeline Architecture
A structured sales pipeline with defined stages, processes, and reporting that improves visibility and forecasting.
04
Sales Playbook
Documented sales processes, messaging, and best practices that create consistency across every customer interaction.
05
Forecasting & Reporting
Real-time dashboards and revenue forecasts that give leadership complete visibility into pipeline performance.
06
Compensation Design
Incentive plans that align sales performance with business goals, motivating the right behaviours and outcomes.
07
Partnership Strategy
Strategic partnerships that open new revenue channels, expand market reach, and accelerate growth.
08
Hiring Support
Recruit, onboard, and enable the right sales talent with a structured process that sets them up for success from day one.
All built to work together.
These components are tightly integrated to operate as one system, not siloed functions. That's how we create predictable revenue.
Want to see how your revenue system scores?
Take the 4-minute Revenue Function Diagnostic.
Built for companies that have
outgrown founder-led sales
Primal Trust is designed for businesses that have product-market fit but need a scalable revenue system to reach the next stage of growth.
You’re a B2B SaaS or technology company with established revenue and ambitious growth goals.
Revenue still depends heavily on the founder or a small number of key individuals.
Your sales process isn’t predictable and pipeline generation is inconsistent.
You’re managing multiple vendors (marketing, SDRs, CRM, consultants) without one accountable revenue leader
You want an embedded revenue partner who installs systems, leads execution, and owns outcomes—not another advisor.
Methodology Preview
Diagnose. Design.
Deploy. Scale.
We don’t run engagements on intuition. Every client moves through a documented six phase, thirty-day launch system followed by ongoing operations once the engine is live.
Diagnose
Growth Scorecard, ICP validation, bottleneck mapping
Design
GTM blueprint, messaging, pipeline architecture
Deploy
CRM, outbound engine, sales playbook live
Scale
Forecasting, optimization, channel expansion
PROOF THAT WE'RE BUILDING
Not theory. Live engagements.
Real systems. Real results.
We don’t just advise on revenue systems. We build them—inside real companies—right now.
01
Process proof (now)
Currently embedded with Introzy (AI-native PartnerOps) and ikigai (AI talent intelligence) — installing pipeline infrastructure and go-to-market architecture.
AI-native PartnerOps platform.
Building partner-led revenue infrastructure and systems.
AI talent intelligence platform.
Building AI-powered talent systems and go-to-market architecture.
02
Mechanism proof (the system)
Our diagnostic output shows where revenue systems break—and exactly how we rebuild them.
03
Outcome proof (the gap)
Reduced founder-led closing from 80% to 30% of deals in 90 days.
+2.6X
Increase in qualified meetings
+38%
Pipeline generated in 90 days
-62%
Founder time spent in sales
Early results from our current engagements.
Outcomes vary based on starting point and commitment.
We build it with you. We operate it for you.
This is our engagement model: embedded, accountable, and focused on predictable revenue—not vanity metrics.
Who This Is For
Built for companies ready to install a revenue function not patch one.
We're a fit if:
- You're between $1M and $25M ARR
- Revenue still runs through the founder
- You've outgrown agency-style vendors
- You're ready to invest in operational change
- You want one team accountable for revenue
We're a fit if:
- You're pre-product-market fit
- You're looking only for marketing support
- You expect results in 30 days without change
- You're not willing to share revenue accountability
- Your business model can't support sales scale
Leadership Snapshot
Operators, not advisors.
Primal Trust is led by operators who have built, run, and scaled revenue functions across SaaS, services, and enterprise. We don’t hand you a strategy deck. We embed inside your team and ship the system.
Eddie Jimenez
Founder & CEO
Strategy, par¯tnerships, key accounts.
Mark Harris
Chief Sales Officer
Sales leadership, pipeline architecture, revenue execution.
James Jacobi
Chief Strategy Officer
Strategy, market intelligence, positioning.Strategy, market intelligence, positioning.
PRICING PLANS
Flexible Packages Based
On Your Growth Stage
Whether you’re founder-led, building your first sales team, or scaling a revenue engine, we have a package designed to match your business goals and growth trajectory.
STARTER
$2,500/month
Founder-Led Sales Teams
BUILDER
$5,000/month
Early Sales Teams
ACCELERATOR
$10,000/month
Scaling Pipeline
REVENUE DIVISION
$15,000+/month
Fully Managed Revenue Function
Ready to install
a revenue engine?
A Strategic Conversation is a 45-minute working session with our sales leadership. We’ll map your current revenue architecture, identify the primary growth constraint, and tell you whether a Primal Trust engagement is the right path forward or not.
Conversations are scheduled within 5 business days. We engage with a limited number of clients each quarter.