One system, four depths — from a foundational diagnostic to a fully operated
sales division. Where you start depends on what the data says you’re missing.
Fractional CSO
SDR Team
Revenue Ops
Revenue Division
A Revenue Division is a complete sales operating function delivered by Primal Trust on a fractional, embedded basis. You get the strategic leadership of a Chief Sales Officer, the execution capacity of a managed SDR team, and the operational discipline of a revenue operations function — without hiring, managing, or scaling any of it yourself.
We integrate into your leadership team, run weekly operating cadence, own pipeline generation, manage forecasting, and report into your board. When the engine reaches the maturity to be brought in-house, we help you transition it. Until then, we operate it.
Strategic sales leadership integrated into your executive team.
PTC-operated outbound team with daily activity management.
Configured CRM, pipeline stages, automation, dashboards.
Discovery framework, demo structure, qualification criteria, objection handling.
Investor-grade revenue forecasting and board-level reporting.
Base, commission, accelerators, quota structure for current and future hires.
Identified co-sell, referral, and channel partner expansion.
Discovery framework, demo structure, qualification criteria, objection handling.
Contract, kickoff, internal brief
Audit, ICP validation, bottleneck mapping
Value prop, messaging, target accounts
CRM pipeline, dashboards, sales playbook
Outbound launched, cadence operating
Once the engine is live, the Revenue Division operates on a fixed weekly cadence. This is how revenue becomes predictable: structured rhythm, every week, every quarter.
Weekly Pipeline Review every active deal, every blocker, every priority.
Weekly SDR Review activity, message performance, lead quality.
Weekly Strategy Call CEO-level alignment, decisions, blockers.
Monthly Revenue Review funnel performance, forecast, budget.
Quarterly Growth Strategy QBR, goal reset, 90-day planning.
Straight answers to the most common questions founders ask before deciding if we're the right partner.
Engagements start at $2,500/mo (Starter) and scale to $15,000+/mo (Division), based on the depth the diagnostic shows you need. We scope it on the Strategic Conversation.
The engine is live. Lower tiers hand you a working system to run. Division continues as ongoing operation until the function is mature enough to bring in-house — at which point we help you transition it.
No. We install the system and the leadership your team needs to perform consistently. Where you have no team yet, we are the function until you're ready to hire — and then we help you hire.
Most companies aren't, and that's fine. Starter, Builder, and Accelerator build the foundation a Division eventually operates on. The diagnostic tells you where to start.
Whether you’re founder-led, building your first sales team, or scaling a revenue engine, we have a package designed to match your business goals and growth trajectory.
Pre-infrastructure; revenue is founder-generated
Validated ICP, value-prop framework, revenue diagnostic, funnel map, 90-day roadmap
Early sales activity, no documented system
Everything in Starter + documented sales process, CRM pipeline architecture, KPI + conversion model, reporting dashboard
Working org, needs pipeline + unit economics
Everything in Builder + outbound engine launched, target account list, channel ROI + CAC model, forecast model
Ready to hand off the whole function
Everything in Accelerator + fractional CSO, managed SDR team, comp design, board-level forecasting, weekly cadence
Pre-infrastructure; revenue is founder-generated
Early sales activity, no documented system
Working org, needs pipeline + unit economics
Ready to hand off the whole function
A Strategic Conversation tells you whether a Revenue Division is the right move for your stage. Forty-five minutes. No pitch deck. Just a structured working session.
Conversations are scheduled within 5 business days. We engage with a limited number of clients each quarter.
